Luce and Briton Hadden were rival editors while at Hotchkiss and served together on the Daily News at Yale. Time Magazine was the product of two young men studying journalism together and soon after using their academic connections to realize their goal of a magazine intended to better deliver news to the mass public. So while this page is accented by some of the beautiful covers issued by Time Magazine over the years, the meat of this text examines the history of Time, especially the early history, and how they became and stayed number one in the field. It’s certainly the beautiful covers of Time Magazine, especially in the 1930’s through the early 1950’s, that makes it such an attractive choice for collectors, however it is the content that has made it the top selling news magazine for decades now. Time Magazine: Luce and Hadden Revolutionize the News Magazine
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